Mrs. Sowmia Rajan K

Email

• sowmia21johny[at]gmail.com

Education

• M Com (Calicut University)
• MBA, IGNOU
• Ph. D Calicut University (Pursuing)

Awards

• UGC – Junior Research Fellowship

Publications

• “Effectiveness of CRM Strategies among Commercial Banks” UGC Care Journal Studies in Indian Place Names Vol. 40 Issue No. 3 ISSN: 2394-3114 February 2020, pp 7211-7222
• “Permission Marketing as a Tool of Ethical Marketing” THINK INDIA (Quarterly Journal) Vol-22-Issue-9, ISSN: 0971-1260 November-2019
• “Brand Image Creation: The Role of Employee Relationship Marketing among the Commercial Banks” Journal of Social Welfare and Management, Red Flower Publication, Vol 11 No. 2 April-June 2019
• “An appraisal of Brand Resonance of Banking Services among Commercial Banks in Kerala” an article published in, Journal of Social Welfare and Management, Vol. 10 No.3, ISSN: 0975-0231, Sep- Dec 2018, pp 520-527
• “An Evaluation of Brand Management Strategies among Commercial Banks” an article published in, Peer Refereed International Research Journal of Commerce, Management & Social Science, MinorVol.8 No.1, ISSN 2249-8117 Jan 2018 pp 156-162
• “The Indian Banking Sector and the Financial Crisis- an Assessment” an article published in International Refereed Research Journal of Arts, Science & Commerce, Researchers World, Volume-VII, Issue-4(3), ISSN:2231-4172, Impact Fact or (GIF):0.765, October 2016, PP 17-23
• “An Analysis of the Growth of Financial Derivatives in India” an article published in a peer Reviewed Refereed Monthly International Journal, Asian Journal of Research in Social Science & Humanities Vol VI Issue –X, October 2016 85-88
• “Financial Derivatives in India: An Assessment” an article published in a peer Reviewed Journal, Management Researcher, Vol. XXIII No.2 Oct-Dec 2016, pp 104-113

• “A Study on the Impact of General Profile Factors on Bank Loan Repayment Behaviour of Borrowers” – Global Research Review Vol.4 No.1 March 2014 Page 75-80
• “Influence of Commercial Banks in Empowering Women Entrepreneurs – with Special Reference to Thrissur District”- Mirror, Volume 4 No.1, ISSN 2249-8117 March, 2014.  Page 217 – 222
• “Effectiveness of E-Banking Services Offered by Private Sector Banks in Thrissur”- Mirror, Volume II No.1, ISSN 2249-8117 March, 2012.  Page 231 – 237

Conference Presentation

•  “Tourism Industry in Kerala: Growth and Prospects”, FINCON 2019, International Conference on “Advances in Financial Markets & Services” organised by Research & Post Graduate Department of Commerce, St. Thomas College (Autonomous)m Thrissur, on 15& 16 January 2019
•  “Elements of Marketing Mix and Branding Strategies of Bank Brands: A Customer centric Approach”, International Conference on “Market Liquidity & Sustainable Development towards Knowledge Society” organised by Post Graduate Department of Commerce Christ College (Autonomous), Irinjalakuda on 14^th & 15^th Dec, 2018
•  “An appraisal of Brand Resonance of Banking Services among Commercial Banks in Kerala “at Marise 2K18, International Conference on “Challenges of Digital Business in the New Millennium” organised by MBA International Finance Students, Dr. John Matthai Centre, Regional Campus, University of Calicut, Thrissur on 12 November 2018
• “Sustainable Banking Business through Customer Relationship Management and Green Marketing “in the multi-disciplinary International Conference on “Green Economy and Environment Sustainability” organised by the Department of Economics, Al Ameen College, Edathala on 18^th and 19^th January 2018
• “Role of Customer Relationship management in sustainable Banking Development” in the Two-day National Seminar on Business Sustainability: Perspectives, Practices and Prognoses organised by the Post Graduate & Research Department of Commerce and Management studies on 10^th and 11^th January 2018 at Sri C. Achutha Menon Government College, Thrissur
•  “A study on the Awareness level of SBI Customers Towards Brand Building Practices” in the International Seminar on “Emerging Trends in Commerce and Management” organised by the P.G Department of Commerce, N.S.S College, Ottapalam, Palakkad on 4th and 5th January 2018
• “Brand Building Strategies of Commercial banks: A customer perspective” at Marise 2K17, International Conference on “Emerging Trends and Challenges in Global Business” organised by school of Management studies, University of Calicut on December 15,2017
•  “A Study on the Role of Commercial Banks in Empowering Women Entrepreneurs and its Impact Among Women with Special Reference to Thrissur District”, paper presented at UGC Sponsored National Seminar on “Fostering Entrepreneurs for Sustainable Economic Development” organized by S.N. College, Alathur, Palakkad, February 2014
• “An Analysis of the Growth of Financial Derivatives in India “, paper presented at UGC Sponsored National Seminar on “Foreign Exchange (FOREX) Derivatives Market in India” organised by Post Graduate Department of Commerce and Management Studies, St. Aloysius College, Elthuruth, August 2014.
• “Eco Marketing Paper presented at National Seminar on Environment and Development: Issues and Challenges organised by Post Graduate Departments, Sri. C Achutha Menon Govt. College, Thrissur, Kerala sponsored by Department of Collegiate Education, Govt. of Kerala on February 2013.
• “Study on Bank Loan Repayment Behaviour of Borrowers – A Profile Analysis” at National Seminar on Two Decades of Economic Reforms in India Performance and Challenges organised by Post Graduate Department of Commerce Sree Neelakanta Govt. Sanskrit College, Pattambi sponsored by Department of Collegiate Education, Govt. of Kerala, February 2013.
• “Opportunities and Challenges of Internet Banking “, Paper presented at UGC Sponsored National Seminar on “Emerging Trends in Banking and Finance” Organised by PG Department of Commerce, MA College Kothamangalam, March 2012.
• “E-Banking Vs Traditional Banking”, paper presented at National Seminar on “Global Market and the Emerging Trends in Financial Services” organised by Post Graduate Department of Commerce and Management Studies, St. Aloysius College, Elthuruth, March 2012.
• “Impact of E- Banking services in Thrissur”, Paper presented at National Seminar on “Banking Divergence- Challenges and Solutions”, Organised by Post Graduate Department of Commerce and Management Studies, Sri. Achutha Menon   Govt. College, Thrissur, Kerala, Sponsored by Department of Collegiate Education, Govt. of Kerala Feb 2012.