Dr. Divya George

Email

• divyageorge82[at]gmail.com

Education

• M Com ( Calicut University)
• MBA- (IGNOU University)
• B.Ed (MG University)
• PhD (University of Calicut)
•  MSc Applied Psychology (Barathiyar University)
• M Sc. IT (Madras University)

Publications

• Study on the Factors Attracting Customers of FMCG Sector to Gambling Based Sales Promotion Tools: with Special Reference to Business Houses in Kerala , Journal , Studies in Indian Place Names , International , ISSN: 2394-3114 , Vol-40 , 18-02-2020 ,
• Changing Buying Behaviour of Customers, with the influence of Gambling Natured Sales Promotion Too , Journal , Journal of Social Welfare and Management , National , 0975-0231 , vol 11 , 15-01-2019 , Red Flower Publication Pvt Ltd
• Influence of Gambling in sales promotion strategies , Journal , Journal of Social Welfare and Management , National , 0975-0231 , vol 10 , 01-10-2018 , Red Flower Publication Pvt Ltd
• Impact of Gambling in Sales Promotion; with special reference to FMCG sector in Kerala , Journal , MIRROR, Peer Refereed International Research Journal of commerce, Management & Social Science, , National , 2249-8117 , Vol 8 , 01-01-2018 , Scholars Association of Kerala
• ECO MARKETING WITH SPECIAL REFERENCE TO E WASTE MANAGEMENT AND GREEN COMPUTING , Journal , INTERCONTINENTAL JOURNAL OF MARKETING MANAGEMENT , National , 2350-0891 , VOLUME 2 , 17-06-2015 ,
• GAMBLING RELATED SALES PROMOTION TOOLS AND ITS INFLUENCE ON CONSUMER BUYING BEHAVIOUR , Journal , INTERCONTINENTAL JOURNAL OF MARKETING MANAGEMENT , National , 2350-0891 , VOLUME 2 , 23-09-2014 ,
• “Portifolio Management in Gold-Bullion business ” ISSN- 2249-6696, Research Scholar Vol- II- No:2 June 2012 Pp. no: 19-25
• “Impacts of Viral Marketing in the society with special reference to Thrissur Town “- ISSN-2250-2521Global Research Review, Vol- II No:1 June,2012, Pp No:64-72 ;
• “Deposit schemes offered by banks to inculcate saving habits among women”-ISSN- 2249-8117 Mirror Vol-II No:1A,March 2012 ;Pp No: 48-55 ”
• “A study on the job satisfaction level of sales employees with special reference to textile shops in Thrissur Town” ISSN-2249-6696 -Research Scholar, Vol- II, No: 1A, March 2012; Pp No: 62-70.
• “A Study on the satisfaction level of Autorikshaw Passengers with special reference to Thrissur Town,  ISSN 2249-8117, Mirror Vol II, No:1 March 2012, Pp No:77-86
• ‘Role of SHG organized by Kudumbasree units in proper utilization of micro credits and for empowerment of poor woman’, ISSN 0975-8658 Baselius Researcher, Vol 13, no:1, Jan-June2012. PP 659- 670
• “Functions of reverse mortgage in India-An Over view”, ISSN 0976-2523 Misbah, Vol 7, Book 7, June 2012 Pp: 8-18
• ” Potential Threats of Oniomania due to the entrance of FDI in Retail Sector” ISSN 0975-8941, Research lines, vol no.1, June 2012, pp: 128-135
• Significance of E Governance in Social websites. Is viral marketing a friend or foe to our     society, Enkindle Knowledge Vol 1, Pp: 68-79

Paper Presentation

•  An Appraisal of Sales promotion tools adopted by FMCG sector in Kerala; with special reference to Gambling Related Sales Promotion Tools , Marize 2k19, Entrepreneurship in the Era of Innovation and Disruption , International , School of Management Studies, Dr. John Mathai Centre, University of Callicut, Thrissur , 12-11-2019 , Thrissur
• A study on the perception and adoption of green computing by the business houses in Kerala , Three day National Seminar on Mixed Methods in Social science Research 28-10-2019 , National , Department of Commerce and Management Studies Government college, Ollur , 28-10-2019 , Ollur
• A Study on Potential of Eco Tourism in Kerala , FINCON 2019, International Conference on Advances in Financial Markets and Services , International , Research department of Commerce, St. Thomas\’ College, (Autonomous), Thrissur , 15-01-2019 , Thrissur
• Influence of Gambling in Sales Promotion Strategies , International Conference on Market Liquidity and Sustainable Development towards Knowledge Society , International , Post Graduate Department of Commerce, Christ College, Irinjalakuda , 14-12-2018 , Irinjalakuda
• A Study on the Influence of Gambling Related Sales Promotion Strategy Adopted by the FMCG sector in Kerala , MARISE 2K17,International Conference on ” Challenges of Digital Business in the New Millennium& , International , John Mathai Center, University of Calicut , 12-11-2018 , Thrissur
•  “ Eco Marketing and its implications; , Multi Disciplinary International Conference on “ Green Economy and Environment Sustainability”, , International , Organised by, Department of Economics, Al Ameen College, Edathala on , 18-01-2018 , Ernakulam
•  “ A Study on Eco-marketing strategies and its impact on Green Computing in Thrissur District , Two days National Seminar on Business Sustainability: perspectives, Practices and Prognoses”, , National , organised by PG & Research Department of Commerce and Management Studies of Sri C Ahutha Menon G , 11-01-2018 , Thrissur
•  “ A Study on the Influence on Gambling in Sales Promotion Tools and its Influence on buying behaviour , “Two days International Seminar on Emerging Trends in Commerce and; Management”. , International seminar , Organised by PG Department of Commerce, NSS College, Ottapalam, Palakkad, , 04-01-2018 , Palakkad
• A study on gambling based sales promotion tools adopted by business houses in Kerala , “Two days International Seminar on Emerging Trends in Commerce & Management”. , International , John Mathai Centre, School of Management studies , University of Calicut, Dr. John Mathai Centre, Th , 15-12-2017 , Thrissur
• “Significance of E-Governance in social websites. Is viral marketing a friend or foe to our society?” Paper Presented at UGC sponsored National Seminar on “Knowledge Management and E- governance in corporate sector Organised by PG Department of Commerce and Management Studies St. Thomas’ College Thrissur, March 2012
• “The progress of Kisan Credit Card Scheme in India ” Paper presented at     UGC    Sponsored  National Seminar on Emerging Trends in Banking and Finance Organised by PG Department of Commerce, MA College Kothamangalam    ;March 2012
• ” Investment opportunities in Gold ” Paper presented at  National Seminar on  Emerging Horizons in Banking and Finance Organised by PG Department of Commerce Panamppilly Memorial Govt.College,ChalakudyFeb.,2012;
• ” Trends in Special Privilege bank account for women and their satisfaction level towards privilege account offered by various banks, Paper presented at Department of Collegiate Education , Government of Kerala Sponsored National Seminar on Banking Divergence- Challenges and solutions, Organised by PG Department  of Commerce and Management studies, Sri Achuthamenon   Govt.College,Thrissur, Kerala, Feb 2012
• “Changing Buying culture and saving habits of Indians-Potential threats of ‘ Oniomania ‘ due to the emergence of FDI in retail sector “Paper presented at Natiopnal Seminar on FDI in Retail Sector- Problems and Prospects Organised  by  Department of Commerce and Research Centre  at St.Albert’s College, Ernakulam -Feb., 2012.
• “Trends in Reverse Mortgage”, Paper presented at National Seminar on Global Market and the Emerging Trends in Financial Services Orgtanised by PG Department of Commerce and Management Studies, St, Aloysius College, Elthuruth, March 2012.
• Eco Marketing “Paper Presented at National Seminar on Environment and Development: issues And Challenges, Organized by Post Graduate Departments, Sri AchudaMenon Govt. College, Thrissur, Kerala and Sponsored by The Dept. of Collegiate Education, Govt. of Kerala.
• “Study on bank loan repayment behavior  of borrowers- A profile analysis”, Paper Presented at National Seminar on Two Decades of Economic Reforms in India-Performance And Challenges ,P.G Dept of commerce, SreeNeelakanta Government Sanskrit College, Pattambi, Palakkad, Kerala and Sponsored by The Dept. of Collegiate Education, Govt. of Kerala